LeEco is changing the smartphone landscape with their
breakthrough technology and disruptive pricing. The company seems to be now
ushering in a bold new era in an industry that is sorely lacking innovation!
With their new ‘Made for India’ smartphone – the Le 1s Eco
whose launch event I attended – LeEco is not only taking competitors head on in
the smartphone industry, but seems to be in the process of transforming the way
users experience entertainment with their LeEco Membership Program.
LeEco Membership comprises 4 entertainment services – Video
on Demand through the Levidi app, Live Channels on LIVE built‐in app, Music
powered by Hungama Music and Live Concerts via LeMusic initiative – and is
available for a price of Rs. 490 per month or an annual subscription of Rs.
Levidi is LeEco’s own video aggregator application that
offers a choice of more than 2000 blockbuster films from the ErosNow stable in
10 languages – English, Hindi, Marathi, Gujarati, Punjabi, Bengali, Tamil,
Telugu, Kannada and Malayalam.
With LIVE, users get access to more than 100 television
channels through a partnership with YuppTV. With the likes of Sony, Colors, Aaj
Tak, Times Now, 9XM, Nickelodeon and more available, whatever your daily
television fix is, LIVE delivers it.
The tie‐up with Hungama Music gives subscribers access to a
catalogue of more than 3.5 million songs. What’s more, the music experience is
completely ad‐free and streams high‐definition music at 320 kbps in 25 Indian
and 6 international languages.
Members will also be able to watch more than 50
international rock, jazz, pop and classical live concerts, real‐time, from the
comfort of their phones.
Besides VIP access to all Supertainment services, LeEco is
also offering an unprecedented 5TB of LeEco Drive cloud storage along with Rs.
3,000 worth of coupons for their accessories.
In comparison, Xiaomi’s Redmi Note 3, the only other phone
in the Indian market to offer a well‐advertised content bundle, was announced
with a two‐month subscription to the Hungama film and music library. The LeEco
Membership Program offers a one‐year subscription straight off the bat.
On the device front, the Le 1s Eco comes with 3GB RAM and
32GB ROM and is priced at Rs. 9,999 for the company’s first sale on Flipkart on
May 12. A version of the Redmi Note 3 is available in the market at the same
price, but comes with 2GB RAM and 16GB ROM. Meanwhile, the top spec version of
the Redmi Note 3 will burn a Rs. 11,999‐sized hole in your pocket – a Rs. 2,000‐sized larger hole than the Le 1s
I did a bit of research on the internet and made a more
detailed comparison chart of the LeEco Le 1s Eco against its competition in the
So what do you think of these Supertainment services and the
Le 1s Eco smartphone that LeEco is providing? Share your thoughts in the