YouGov’s BrandIndex initiated a survey in an attempt to see the best performing brand in the UAE. According to the survey’s results, Nokia has the leading position.
Nokia occupies the leading position in a top ten rakings ahead of Google, a usual leader in similar brand surveys in the US and UK. The survey also shows the most trusted homegrown brand, Dubai airline Emirates, which got the forth place in the list, behind electronics firm Sony.
Microsoft, along with Mall of the Emirates, BMW and City Center have received the last four places. Anyway, here is the full list according to Arabian Business:
The top ten rankings in full with index scores were: Nokia (75.9), Google (68.8), Sony (67.2), Emirates (62.8), Toyota (56.2), Mercedes (53.8), Microsoft (53.1), Mall of the Emirates (51.9), BMW (50.1), City Centre (43.4).