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Samsung Ropes in BTS to Market New Smartphones Chosun Ilbo | , 10:39 a.m. July 28, 2022 2022-07-28

Samsung is betting on the color purple associated with super boy band Bangtan Boys, also known as BTS, to market new smartphones. The handset maker said Wednesday that it will start global sales of a purple version of its flagship Galaxy S22 on Aug. 10.

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