Samsung announces new member of 'Bada' family
Saveri Dhekney | , 3:56 p.m. Aug. 31, 2010
Samsung Takes Brilliant Next Step in Democratization of Smart Phone Market, with Launch of the Wave 723
SEOUL, Korea – August 30, 2010 – Samsung Electronics Co. Ltd., a leading
mobile phone provider, today announced the launch of the Wave 723
(Model : GT-S7230E), the newest smart phone based on its open smart
phone platform, Samsung bada. The device reinforces Samsung's commitment
to democratizing the smart phone market and enabling access for all.
Through the launch of the Wave 723, Samsung will deliver a remarkable
smart phone experience to a broader demographic of users.
The Wave 723 combines a crystal clear 3.2-inch TFT-LCD display with an
application-centric interface that allows users to seamlessly and
directly access applications that support their daily needs and
lifestyles. The Social Hub feature helps you stay organized while
staying connected with friends and family everywhere, anytime. These
features are enhanced by the latest Wi-Fi technology that delivers
faster download speeds and gives users access from greater distances.
The smart phone is ideal for people who are on the move and excited to
share their lives using Samsung's most efficient and intelligent mobile
technology. It has been designed to deliver the highest performance and
quality to so that users can take full advantage of all aspects of the
online experience from their mobile phone. The Wave 723 will be
available starting in September 2010 in Germany and will be gradually
rolled out to other European markets including Southeast Asia, the
Middle East Asia, and Africa.
"The Wave 723 reflects our relentless pursuit of the best in mobile
technologies by optimizing the application and social media experience.
In new and innovative ways, the Wave 723 delivers on Samsung's goal to
give a rich, connected smart phone experience to everyone," said JK
Shin, President and Head of the Mobile Communications Business, Samsung
The Wave 723 has been designed to open the door to an expanded and rich
application environment giving users access to applications that will
help them to enhance and organize their lives. The Wave 723 offers easy
and direct access to the Samsung Apps store for browsing, purchasing and
downloading of free and premium apps. Featuring a wealth of games,
navigation, social networking, e-book, health and lifestyle
applications, Samsung Apps allows the Samsung Wave 723 to be a true
lifestyle assistant with localized services that specific and dedicated
to individual lifestyles.
The bada platform is at the core of Samsung's application-centric vision
and allows for the open development of apps of all kinds. Wave 723 is
developed based on the bada SDK 1.1. The SDK 1.1 has Auto-UI scaling
feature where application developers can reproduce applications to work
on Wave 723 from already developed bada Application on Wave with minimum
effort. With this feature, more rich applications can be delivered to
users in advance.
Equipped with the latest Wi-Fi (802.11 b/g/n), the Wave 723 lets users
take advantage of download speeds while reaching networks at greater
distances. It has an easy and simplified downloading process so you can
get apps to your phone faster than ever. This means users can take full
advantage of the application-centric nature of the Wave 723 without
having to wait for the applications to download.
The Wave 723 has also been designed to not just be powerful in
performance but beautiful to look at. It measures a thin 11.8mm with a
metallic back cover, making the Wave 723 sleek and modern, while at the
same time reflecting the mobile's technological prowess. Its new leather
flip cover offers protection to the mobile as well as a sophisticated
flair. Its natural-material is the perfect contrast to the mobile's
metal chassis showing that a handset can combine balance and beauty.