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Commercials will rise to $7.6 billion by 2013! V.J. | , 7:39 p.m. April 16, 2008 2008-04-16

Advertising represents the core of any business, to make your product know is a key success factor. For this reason businesses find different ways to propagate their products, including through mobile phone technology. Today when we talk about phone ads we limit our discussion only to text message ads.

I am sure every mobile phone users has received at least one such message, but don’t worry there will be more. The second advertising way transcribed for mobile phone technology is idle-screen advertising, but SMS ads still dominate this matter. Mobile ads are very narrowed when in comparison to magazines, cinemas, internet and television, but it will expand.

A study conducted by Jupiter Research informs that annual adspend on the mobile will excee one billion dollars in 2008 and rising to $7.6 billion in 2013. , "While adspend in the mobile environment is still extremely limited when compared to the budgets allocated to media such as magazines, television, cinema and the Internet, the opportunities it offers -personalized advertising with very high response rates, delivered to a device which is always in close proximity to the individual - will make it an increasingly attractive proposition for leading brands”, explains Dr. Windsor Holden, the study’s author.

SMS advertising will probably still maintain its importance and will be not shadowed by the new media options for mobile phone ads. In any case, the point is that we, the users, will receive even more ads on our phones and it doesn’t matter what type their are some of them might still be annoyi

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