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60% of premium phones sold in the world are Apple iPhones The Times of India | , 8:52 a.m. June 24, 2022 2022-06-24

The aspirational value of buying an iPhone gives a significant edge over its rivals. There’s a certain premium-ness associated with Apple and it is more evident than ever before. According to a report by Counterpoint Research, Apple absolutely dominates the premium phone segment in the world. For the record, a premium phone is classified as any device that costs more than $400 (roughly above Rs 32,000).

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